The food was great! does not excite our palate as The oregano made that sauce unforgettable.
The food was great is a concept.
The oregano made that sauce unforgettable is an image.
IMAGE + SENSE OF TASTE + SENSE OF SMELL = CONNECTION
La comida estuvo excelente no emociona como El orégano en la salsa la hizo inolvidable.
La comida estuvo excelente es un concepto.
El orégano en la salsa la hizo inolvidable es una imagen.
IMAGEN + SENTIDO DEL GUSTO + SENTIDO DEL OLFATO = CONEXIÓN
Everything is on the writing!
I transcreate and write for brands in Spanish
My writing technique:
Invoke the senses
Use a voice
Because I really believe that some brands can have a very meaningful life in Spanish. They can engage readers, they can be part people’s life. They can offer that sense of belonging we, Spanish speakers, value so much.
If you believe like me, that your brand can engage Spanish speakers with storytelling and prose techniques, you belong here.
A WELL-HONED CRAFT
When I transcreate your content, I have a communication responsibility: to convey in Spanish the English message you carefully crafted.
I am a Spanish copywriter, I know how much work you put into your writing.
When you work with me, you are working with an expert transcreator.
Narrativa para branding
¿Por qué no usar la narrativa para contar nuestras marcas?
Desde 1990 descubrí que con el uso de las técnicas de la poesía, la prosa y la narrativa podemos develar la vida de las marcas de una manera más real, más íntima.
Es la escritura literaria la que me ofrece la metodología para poder destapar la riqueza sensorial de una marca.
Readers may not know anything about copyediting rules, but they are going to read your content. If your content is not clear, they may not even finish reading the first paragraph.
Copyediting can improve your content.
I am a trained Spanish typographic proofreader (Random House, 2016), and have more than 10 years of experience as copyeditor.