Spanish Content Writer


Activities: English to Spanish transcreations, and new Spanish writing from scratch with English general translation.

Content: Lifestyle, consumer products and services.

Channels: Website articles, blog and social media posts.

Marketing Translator & Transcreator at U.S. Bank

Oct 2016 - Jan 2018

Activities: English to Spanish translation and transcreation, Spanish translation reviewing and copyediting to ensure accuracy, Spanish proofreading (printer proofs), Spanish content rewriting, creation of U.S. Bank Spanish Writing Guidelines.

Content: Retail banking (savings, checking, money market, mortgages, personal loans, debit cards, and credit cards), and employee communications (Code of Ethics).

Channels: Posters, flyers, brochures, contracts, signs, text alerts, video scripts, websites, manuals, presentations. 

Industry: Banking.

Brands: U.S. Bank, Elavon.

Spanish Translator, Copyeditor & Copywriter at Sprint

Sep 2015 - Oct 2016 (Direct job by Sprint)

Jul 2012 - Sep 2015 (Indirect job through Inspire! Advertising Agency)

Activities: English to Spanish translation and transcreation, Spanish copywriting, quality assurance of all Spanish materials, Spanish print proof sign off, Boost Mobile Spanish Glossary creation, Boost Mobile Spanish Style Guide creation, project management (Sprint Prepaid translation vendors).

Content: Smartphones and wireless services (Single, Family, International Unlimited, Wi-Fi, Boost TV).

Channels: Posters, brochures, fact sheets, manuals, flyers, social media, newsletter, emails, text alerts, mailings.

Industry: Wireless communications.

Brands: Boost Mobile, Virgin Mobile, Sprint Prepaid, Assurance Wireless.

Spanish Translator & Proofreader at Gallegos United Advertising Agency

Jul 2011 - Jul 2012

Activities: English to Spanish translation and transcreation, quality assurance of all Spanish materials, Spanish print proof sign off, Spanish copywriting, created English to Spanish Glossary for their largest client.

Content: TV, Internet, home security, voice and mobile services (Triple Play, Double Play, Latino Packages), “El Maestro de la Leche” campaign, and consumer products.

Channels: Posters, brochures, flyers, social media, emails, mailings, press releases, radio scripts, TV scripts, websites.

Industries: Wireless and cable communications, non-profit, consumer products.

Brands: Xfinity, Target, Valvoline, California Milk Advisory.

English into Spanish Copywriter and Copyeditor as Independent Contractor

(Rauxa Advertising Agency, TransPerfect Translation Agency, and various clients)

Jan 2001 - Aug 2011

Activities: English to Spanish translation and transcreation, Spanish copywriting, Spanish copyediting and proofreading.

Content: Smarphone and wireless services, insurance services, health insurance, apparel, nutrition, dinning, furniture, museums, city announcements.

Industries: Wireless communications, travel, food, insurance, consumer products and services, government.

Brands: Gap, Ritz-Carlton, Verizon Wireless, Farmers Insurance Group, Bravo Health Insurance, Applebee’s, Fausto Polanco Hacienda Collection, City of Pacifica.

Manager of Student Services Communication Unit at the University of Guadalajara in Mexico

Mar 1990 - Dec 2000

Activities: Managed the work of five graphic designers, one copywriter, one communication assistant and five interns to promote 30 special events per year. Did communication planning, budgeting and execution. Held the role of executive producer for “Los universitarios hoy” radio show for three years. 

Copywriter as Independent Contractor in Mexico

(Vértice Publicidad and NGA Diseño, both advertising agencies)

Sep 1990 - Dec 1993

Activities: Spanish copywriting and article writing.

Content: Boutique hotels, resort and residential developments, golf courses.

Channels: Taglines, brochures, newsletters, posters, banners, flyers, magazine articles.

Industries: Travel, real estate.

Brands: Quinta Real, Marina Vallarta.

Communication Specialist at Tijuana Cultural Center (CECUT) in Mexico

Mar 1986 - Feb 1990

Activities: Spanish copywriting; article, public relations and creative writing.

Content: IMAX films, museum, dance, concerts, theater, festivals, art exhibitions, conferences.

Channels: Taglines, brochures, posters, banners, billboards, flyers, articles, exhibition labels, plays handouts, artist bios.

Industries: Art and entertainment.

Brand: Tijuana Cultural Center (CECUT).


Bachelor, Arts in Communication (Spanish)

ITESO Universidad Jesuita de Guadalajara (Mexico), 1980 - 1984

Professional Translator, English/Spanish Translation Certificate

California State University-Fullerton (U.S.), 2008 - 2009

Typographic Proofreader License 10165683 (Spanish)

Escuela Cursiva, a Penguin Random House online school (Spain), 2016

Creative Writing Workshop (Spanish)

Fuente Taja Literaria, online (Spain), 2015

Creative Writing Workshop (Spanish)

Mexican Writer’s Guild SOGEM (Mexico), 1990 - 1993

Short Story Theory and Practice (Spanish)

Mexican Writer’s Guild SOGEM (Mexico), 1990 - 1993